Day four of fresh inc 2014 was a big rehearsal day for us. We had four separate groups of rehearsals, including some of our composers sitting in on rehearsals of their pieces.
In addition to rehearsals and lessons, we had a couple of great workshops. We had marketing Professor Paul Wang from Northwester University join us up on campus, and we had James Buckhouse from Twitter corporate join us via Skype again for the third year for a joint marketing workshop.
Professor Wang talked about telling a story with your marketing and your music to really pull people in and make them connect with you on multiple levels.
James talked about best tactics and strategies for using Twitter to promote yourself, your work, your performances and more. The biggest tip he gave was that in order to get more retweets, follows, and faves on Twitter, you need to be sure to share a gift with your followers — a picture or a video to give them a sneak peek into the world of your art.
Eric & Jani also let an education workshop during which they talked about the curriculum integration we do on the stage and in the classroom, and after the workshop, participants signed up to participate in our education performances at the Boys & Girls Club in Kenosha during week 2.
We closed the day with our first of 2 participant salon nights. We heard some great performances from our participants including Debussy’s Trio for Flute, Viola, and Harp, which was rehearsed here at the festival, a number of solos from our participants, and an awesome arrangement of a Jackson 5 song!